TRAILER: Coffee


According to science, coffee is one of the most appetizing smells to humans. The unique aroma of coffee hits all the attractive scents including sweet, spicy, fruity, floral, and smoky. Most importantly, coffee also generates a smoky or earthy smell that humans crave. Not only can your daily cup of joe smell incredible, it can help you feel more energized, burn fat and improve physical performance. In fact, coffee may even boost longevity. In short, it smells divine in the morning and helps us get up, perform, and get through the busy horse day with a deep breath the second the smell hits our noses.


With these simple tips, you’ll be able to make your own perfect cup of coffee every morning, right in your own trailer.


  1. Good Beans. Buy fresh whole beans from a local roaster.

  2. Pour Over System. Our recommendation is a Chemex. The glass ensures no other flavors enter your coffee experience.

  3. Filter. A triple walled metal filter will be your best friend.

  4. Grinder. Grind your beans at the time of brew. A burr grinder (electric grinders burn the beans) at a med-fine grind will do the trick.

  5. Good Water. Your coffee has two ingredients - water and coffee. Make sure you have good tasting water.

  6. Proper Temperature. The proper water temperature for brewing is 200°F, or about 45 seconds off a full boil.

  7. 3:1. 3 tablespoons of ground coffee for every 1 cup of water. Experiment from there to find the perfect ratio for you.

  8. Bloom It. Bloom is a quick bubbling up of carbon dioxide and coffee grounds that occurs when freshly roasted coffee is brewed. To bloom coffee, start pouring at center of your coffee bed, working your way out to the sides. Pour about two times the the amount of coffee you use. Wait 30 seconds for coffee to “bloom” and release carbon dioxide.

  9. Swirl It. Before you pour, give the carafe a swirl. This mixes the weak and the strong for the perfect cup.

  10. Sip & Enjoy!